Digital Transformation and Brand Positioning  

Problem Statement

Orange Elephant (OE) required a robust lead generation funnel to increase qualified leads and drive sustainable growth.

Strategy and Execution by STACK10X

Our analysis of OE’s industry landscape, business model, and expertise revealed a strong opportunity to scale. We recommended a positioned brand narrative, complete digital transformation, and CRM-backed lead qualification to enhance brand visibility and establish a consistent lead flow. The result was a focused growth plan, rooted in brand and digital strength, supported by strategic clarity for long-term, sustainable expansion.

Approach

Strategic Alignment
Collaborating closely with OE’s directors, we clarified the company’s vision and defined 3–5-year growth targets. The team is currently assessing the feasibility of a scalable business model for a larger geographic expansion.

Target Customer Segments
We identified OE’s existing and potential customer segments and revenue streams, benchmarking them against regional and industry competitors. This analysis revealed untapped market opportunities and guided positioning for expansion.

Brand Narrative & Digital Presence
We developed a globally aligned brand narrative designed to elevate OE as a national player. Activation included a comprehensive brand asset package covering both digital and print collateral to ensure consistency across all touchpoints.

Website Overhaul
The website was redesigned with a refreshed identity, new colors, fonts, and UI/UX flow. The project included migration to a suitable platform, sourcing or creating visual assets (images, videos), and rewriting copy to align with the refined brand story.

Social Media Activation
A targeted strategy for LinkedIn, Instagram, YouTube, and Google Business was implemented to increase OE’s digital presence and engagement.

CRM & Lead Qualification
A CRM system was designed to capture and filter digital leads from the website and social media platforms. This system ensures only qualified leads are passed to OE’s team for conversion from rendering to BOQ and customer acquisition.

Marketing Strategy
As OE’s marketing partners, STACK10X developed a data-driven marketing roadmap for the upcoming year integrating customer acquisition cost (CAC) analysis, ROI-focused planning, and multi-channel execution across digital platforms, trade shows, and referral programs.

Conclusion

Our goal is to position Orange Elephant as a leading contender in the local market with a clear roadmap for geographic growth. By strengthening OE’s brand narrative, digital foundation, and lead pipeline, STACK10X is enabling the company to achieve its current revenue goals while unlocking opportunities for future expansion and new business verticals.